My mom sells realestate in Ohio. Of course we all know about how crappy the real estate market is right now. The values of properties keep going down and one would think that would help a sale, but it doesn't because at the same time the cost of insurance and taxes have gone up. This is especially true on the coastline. My mom is concerned about standing out in the crowd. She passes out cards, but I told her she needs to pass out promotional pens but they stay around for a while which hellps people to remember you.